The University of Sheffield decided they wanted to enter the record books with an exciting new record – the most people to flip a pancake at the same time. So the Guinness World Records representatives descended, along with multiple celebrities, onto a campus full of Ink and Water-designed merchandise. These illustrations weren’t just kept to the confines of the event as we were also asked to participate in designing the marketing campaign; which included multiple email shots, posters, banners and more.
We can’t wait to tuck into pancake day!
